Leveling-Up Your LinkedIn.


In the digital age, where your online presence can be as crucial as your resume, LinkedIn stands out as the premier professional networking platform. With over 700 million users, it's essential for career growth, networking, and personal branding. Whether you’re job hunting, networking, or building your professional reputation, a robust LinkedIn profile can open doors to countless opportunities. Here’s your ultimate guide to leveling up your LinkedIn profile.


This guide is written by Eric Aaberg, an award-winning Social Media Strategist, Content Creator, and Photographer. Named DFW 25 Under 25, and a 2023 Marketer of the Year Finalist.

1. Crafting a Compelling Summary


Your summary is your LinkedIn elevator pitch. It’s your chance to tell your story, highlight your skills, and express your career goals. Keep it concise but engaging, professional yet personable. Use this space to showcase what sets you apart from others in your field.


2. Experience Section: More Than Just a Job Title



Don't just list your job titles and duties. Instead, focus on achievements and responsibilities that reflect your skills and value. Use specific examples and quantify your accomplishments when possible.


3. Professional Headshot: A Must-Have


A picture is worth a thousand words, especially when it comes to your LinkedIn profile. A professional headshot conveys seriousness and professionalism. It should be recent, high-quality, and reflect the professional image you want to project. No selfies or casual snapshots – this is the place for a polished, professional look.

4. Customizing Your LinkedIn URL


A customized URL looks more professional and is easier to share. It’s a small but effective way to enhance your LinkedIn profile's professionalism.


5. Skills and Endorsements: Showcase Your Expertise


List skills relevant to your career and aspirations. Regularly update this section to reflect your current skill set. Endorsements from colleagues and peers add credibility, so don’t hesitate to ask for them.


6. Recommendations: The Power of Testimonials


Personal recommendations are incredibly powerful. Politely ask former bosses, colleagues, or clients to write a recommendation highlighting your strengths and their experience working with you.


7. Utilizing LinkedIn for Content Sharing


Engage with your network by sharing insightful articles, writing posts, or even publishing articles on LinkedIn. This engagement can position you as a thought leader in your field.


8. Additional Professional Candid/Posed Shots for Posts


Beyond your profile picture, having a portfolio of professional candid or posed shots can be beneficial for your posts. These images can be used to personalize your content, making it more engaging and relatable. Whether it's a photo from a recent networking event or a professional shot from a day at work, these images add a visual element to your posts and make them stand out.


9. Joining Groups and Networking


Join LinkedIn groups in your industry to stay updated with trends, connect with like-minded professionals, and participate in discussions. Networking on LinkedIn isn’t just about adding contacts but building meaningful relationships.


10. Regular Updates: Keep Your Profile Dynamic


Finally, keep your LinkedIn profile dynamic and up-to-date. Regular updates and active engagement show that you are involved and invested in your professional growth.


LinkedIn is more than just a digital resume; it’s a platform for career development, networking, and personal branding. By following these guidelines, you can transform your LinkedIn profile into a powerful tool that showcases your professional identity and opens doors to new opportunities. Remember, in the professional world, staying connected and visible is key, and LinkedIn is the perfect platform for that.


Dallas Headshot Photographer


Looking to get professional headshots done? Eric Aaberg is an award-winning Dallas Photographer. Worked previously with brands such as the Dallas Cowboys, Complexity, Optic Gaming, and more, Eric Aaberg takes special pride in delivering professional professional headshots for individuals, business executives, and teams.


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